CLIENT

MY ROLE
​UX Designer

​TOOLS
Sticky Notes, Pen, Sketch, usertesting.com
THE CHALLENGE
Redesign the existing legacy site to match a new brand identity and show off capabilities of this fast growing petrochemical company.
THE STRATEGY
Complete redesign focused on clarity, speed and mobile access. 
WHY YOU SHOULD CARE
Client was overjoyed at the new look to match their brand goals. Redesign resulted in a more than 100x increase in visits 105% increase in work form requests.
Picture
Card sorting

Clean & Simple

The site was completely redesigned from scratch. The new site is fast, modern and clean. All text followed a few consistent sizes and styles with the same font.

Optimized

The site is mobile first so that it places well in search. The text is short and clear. All CTAs and buttons move the user forward through site logically. 
Picture
Responsive design with breakpoints.

More Accessible

Fully responsive design.
​People can search and find the company for information on any device. The contact page is easy to find, message or call with less than three taps.

Visual Design
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