Sharif Matar
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AMPERSAND
It was a common practice to add the "&" or ampersand sign at the end of the alphabet as if it were the 27th letter, pronounced and. As a result, the recitation of the alphabet would end in "x, y, z, and per se and". This last phrase was routinely slurred to "ampersand" and wallah! The term had entered common english usage.
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  • About
  • UX Work
    • Olay
    • Marriott
    • NBC Universal
    • dotMaps
    • Ford
    • Chase Bank
    • Video & Content Strategy >
      • Share The Meal
      • Defy Media
      • DollarShaveClub
      • Don Julio
      • Honda
      • McAfee
      • Hawaii Stories
  • Contact