TOOLS
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THE CHALLENGE
Help technical sales teams align across the company. This would help McAfee sales reps to sell using more clear and tested communication strategies. THE STRATEGY
A technical sales guide on presentation message and style via a sales presentation-delivery video. |
McAfee Executive Briefing Center
McAfee has an Executive Briefing Center in Santa Clara, in the heart of the Silicon Valley. Through executive briefings, this facility needed to deliver an enriching experience to encourage stimulating discussions between top executives, product managers, solution experts, customers, and partners. |
THE CHALLENGE
I was tasked with creating a marketing and content strategy for an important high-tech facility. STATEGY
Managing a budget and a small team, I produced a style guide and informational video. WHY YOU SHOULD CARE
The new facility launch was a huge success. |