Sharif Matar
  • About
  • UX Work
    • Olay
    • Marriott
    • NBC Universal
    • dotMaps
    • Ford
    • Chase Bank
    • Video & Content Strategy >
      • Share The Meal
      • Defy Media
      • DollarShaveClub
      • Don Julio
      • Honda
      • McAfee
      • Hawaii Stories
  • Contact

CLIENT

Picture

MY ROLE
Digital Marketing

TOOLS
​
Final Cut Pro, After Effects, Photoshop, Camera

THE CHALLENGE
​Help technical sales teams align across the company. This would help McAfee sales reps to sell using more clear and tested communication strategies.
THE STRATEGY
A technical sales guide on presentation message and style via a sales presentation-delivery video.
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Product and and benefit communication strategy.
WHY YOU SHOULD CARE
It's a more dynamic, scalable and consistent solution to prompt an organizational change in the way McAfee sells products. The videos received accolades from sales teams and their managers.
McAfee Executive Briefing Center
McAfee has an Executive Briefing Center in Santa Clara, in the heart of the Silicon Valley. Through executive briefings, this facility needed to deliver an enriching experience to encourage stimulating discussions between top executives, product managers, solution experts, customers, and partners. 
THE CHALLENGE
I was tasked with creating a marketing and content strategy for an important high-tech facility.
STATEGY
​Managing a budget and a small team, I produced a style guide and informational video.
WHY YOU SHOULD CARE
​The new facility launch was a huge success.
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Animated McAfee title screen.
Copyright © 2019 Sharif Matar

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  • About
  • UX Work
    • Olay
    • Marriott
    • NBC Universal
    • dotMaps
    • Ford
    • Chase Bank
    • Video & Content Strategy >
      • Share The Meal
      • Defy Media
      • DollarShaveClub
      • Don Julio
      • Honda
      • McAfee
      • Hawaii Stories
  • Contact