CLIENT

MY ROLE
Commercial Director

Produced by DollarShaveClub.com
​TOOLS
RED Camera, Final Cut Pro
CHALLENGE
Engage practical young people to ditch more established and legacy shaving products for Dollar Shave Club.
STRATEGY
Poke fun at the larger, established and more expensive brands for their unrealistic, out of touch and over the top shaving commercials. 
WHY YOU SHOULD CARE
Dollar Shave Club is now known for its ads poking fun at competitors like Schick and Gillette, now becoming the No. 2 best-selling razor in the U.S.​
Copyright © 2018 Sharif Matar
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