​Client Boume App
Category Music
Year 2016

UX Design Sharif Matar

​On this project I created a prototype for a mobile app that helps users to find nearby DJ's that are available for events. 
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Collaborating with the founders, I created the visual brand identity for Boume and a prototype to share the vision and design principles. This project helped to evangelize ideas, gain alignment and drive decision making for the start up. The young, clean and modern design conveys the technology’s efficiency. The typeface allude to the intelligence and savvy of Boume. The overall theme of the app honors this revolutionary spirit.

Clickable Prototypes

Clickable prototypes let me implement the design ideas in a form people could interact with as quickly as possible. Prototyping allowed rapid iteration and fail-fast (and learn-fast) experimentation.
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For this project, Marvel I used to deliver the interactive prototype. This is a set of high fidelity screen concepts derived from the wireframing and UX process. User flows were taken from the wireframes and used as the pathways in the interactive prototype so the developers can reference the intended interactive elements of the app along-side related user stories. This gives the client a tangible experience to show to prospective investors in order to pitch their concept for backing and funding. Have a click through an early version of the prototype online.

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My design limited the number of visible DJ's on the explore screen so that users would be more confident in their choices after selecting search filters. The concept of Choice Paradox was used to increase decision making and satisfaction. 

Choice Paradox
​Too much choice leads to indecision and lower sales. Consumers also report lower buying satisfaction.