Client Boume App Category Music Year 2016 UX Design Sharif Matar |
On this project I created a prototype for a mobile app that helps users to find nearby DJ's that are available for events. Collaborating with the founders, I created the visual brand identity for Boume and a prototype to share the vision and design principles. This project helped to evangelize ideas, gain alignment and drive decision making for the start up. The young, clean and modern design conveys the technology’s efficiency. The typeface allude to the intelligence and savvy of Boume. The overall theme of the app honors this revolutionary spirit. |
Clickable Prototypes
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My design limited the number of visible DJ's on the explore screen so that users would be more confident in their choices after selecting search filters. The concept of Choice Paradox was used to increase decision making and satisfaction.
Choice Paradox Too much choice leads to indecision and lower sales. Consumers also report lower buying satisfaction. |