Create a prototype for a mobile app that helps users to find nearby DJ's that are available of various styles and skill. Established internal UX standards, templates, and processes and drove best practices for the company’s user experience efforts. Consulted with stakeholders and project teams to create interactive architectures that met branding goals.
Clickable prototypes let me implement the design ideas in a form people could interact with as quickly as possible. Prototyping allowed rapid iteration and fail-fast (and learn-fast) experimentation.
For this project, Marvel I used to deliver the interactive prototype. This is a set of high fidelity screen concepts derived from the wireframing and UX process. User flows were taken from the wireframes and used as the pathways in the interactive prototype so the developers can reference the intended interactive elements of the app along-side related user stories. This gives the client a tangible experience to show to prospective investors in order to pitch their concept for backing and funding. Have a click through an early version of the prototype online.
Too much choice leads to indecision and lower sales. Consumers also report lower buying satisfaction.
I limited the number of visible DJ's on the explore screen so that users would be more confident in their choices after selecting search filters. The concept of Choice Paradox was used to increase decision making and satisfaction.